French hip-hop artist Niska kitted up backstage last night as he revealed the new France 2018 World Cup home shirt at his gig in Rennes. The road to Russia picks up some French flavour as the Swoosh produce in typical style.
Nike continue to drop their performance replica in alternative lifestyle environments and Niska's latest appearance in revealing the 2018 Nike home shirt follows New York Knick's French NBA player, Frank Ntilikina debuting the away shirt earlier this week.
The rise of footballing product in fashion circles has been strong this season, and a World Cup will only up the pace of stylish lifestyle-focused replica featuring across multiple environments on popular figures, as the pride kicks in ahead of the summer.
The message around the France home shirt is very much one of embracing cultural duality in the country and focusing on the next-generation of players and fans. Born in France to Congolese parents, Niska is part of an array of talent representing the tricolor in his respective field.
Take a closer look at the France home and away shirts for the 2018 World Cup here.
