Bowery Football Club have launched a duo of Umbro football jerseys designed and produced exclusively for the largest marketplace for men’s fashion and streetwear – GRAILED.
GRAILED are an official sponsor of New York City based Bowery FC, and for this project they wanted to reinterpret the brand through the lens of sport, and explore the growing convergence of sport and fashion. The concept was SPEED – merging the competitive nature of racing with classic football aesthetic.
The jerseys feature iconic designs from both foreign and domestic motorsport, all while remaining true to the club colors. The “Monaco” home kit features sleek and elegant Formula 1 inspired sash, while the hand-dyed, striped “Daytona” away kit is built loud and fast like an American-stock car.
Both designs feature GRAILED SPORT and Lagunitas Brewing Company sponsor logos, and match-grade vinyl heat applications. Bowery FC uses official Umbro products.
Bowery Football Club is the first club to emerge from New York City’s historic Bowery neighborhood. In over a decade, BFC has evolved from a small pick-up game, to a club of more than 50 active members and 4 competitive teams. Past and present members hail from almost every continent and more than 20 countries around the world.
Both jerseys are available from October 19 at GRAILED.com
