Taking inspiration from the iconic street signs that are visible around Anfield stadium for when the team is playing away from it, New Balance launch the Liverpool 2019/20 away shirt for the newly crowned champions of Europe.
The new Liverpool away shirt arrives as part of New Balance’s “Live it” campaign for 2019/20, which celebrates the legendary spirit that unites Liverpool FC fans across the world. As with the home shirt, the away shirt also pays homage to legendary manager, Bob Paisley, with his signature again featuring on the inside of the neck. The collar construction is then inspired by the Club’s 1977 European Cup winning strip, worn on that victorious night in Rome, when Paisley was at the helm.
Subtle red detailing on the sleeve cuff alludes to Liverpool’s usual look when playing at home, and it fades around to navy to tie in with the club crest, sponsor logo and shorts, which all adopt the colour. The only other hint of red comes on the eternal flames for the 99, which again sits at the base of the neck on the rear of the shirt. The sublimated graphic on the front is inspired by the street signs around the stadium.
General Manager of New Balance Football, Kenny McCallum said: “Unveiling a Liverpool Football Club kit is always a proud moment for New Balance. Next season’s away strip is a fantastic combination of modern performance, innovation and tradition. It’s a real nod to the Club’s incredible history and our design philosophy.”
Pick up the Liverpool 2019/20 away shirt at prodirectsoccer.com
