Creative Soccer Culture

Nike Launch Kaizer Chiefs 2019/20 Home Shirt

Nike take their bespoke offerings to a whole other dizzying level, with the release of the mesmerising Kaizer Chiefs 2019/20 home shirt. Following a disappointing campaign last season, the Amakhosi look to past success for inspiration, launching the jersey under the campaign “Back to Brilliance”.

The Kaizer Chiefs are more desperate for a trophy than ever after four unprecedented seasons without silverware, which culminated in last season’s ninth-placed league finish – just the Soweto giants’ second finish outside the top eight in their proud history. As a result, they are looking to the past to inspire future success as they look to get “Back to Brilliance.” 

Kaizer 7-min.jpg

The new home jersey features a design that is reminiscent of the shirt they wore in the 2012/13 season, in which they won the league and cup double. The stripe graphic that is taken from the club crest becomes an optical illusion of sorts, as it spirals across the body. Inside the collar is a special 50th anniversary logo, which the club will celebrate in 2020. The away shirt also carries the 50th anniversary logo, as well as using the same orange and black stripe of the home shirt, although this is reserved for the sleeves, with the core being presented in a crisp white.

Jessica Motaung, Kaizer Chiefs Marketing Director, said: “The new kit represents our vision for the new season. This year we’re resetting; resetting our minds to reignite the passion and energy of the Amakhosi.

Kaizer 6-min.jpg

Pick up the Kaizer Chiefs 2019/20 home shirt at prodirectsoccer.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.