Creative Soccer Culture

adidas Reveal Belgium EURO 2020 Home Shirt

Continuing the roll out ahead of next summer’s tournament, adidas unveil Belgium’s Euro 2020 kit, which features a bold, contemporary design that continues the blend of art and football that has been the running theme for each nations’ new look.

Created using handcrafted brushstrokes that visually represent the art concept of the collection, the Belgium Euro 2020 home shirt takes the national flag as inspiration, giving it a modern twist and hinting at the letter ‘B’. The shirt also features the all-new national logo for the first time, which has been released to coincide with the 125th anniversary of the Royal Belgium Football Association in 2020. All of the same elements still remain in the new crest, but they’ve been rearranged, with the black, yellow and red of the flag forming the stem of the letter ‘B’.

belgium 11-min.jpg

Another ‘B’ detail – Yep, Belgium starts with a B incase you missed it – also features on the back of the neck, completing the subtle and intricate detailing of the jersey. The Three Stripes are positioned down the sides in black, while black and yellow trim on the collar and cuffs gives the shirt a fitting finish.

The Belgium Euro 2020 shirt also lands alongside a full clothing collection, which includes a pre-game jacket, a track jacket and pants, tees and shorts, all presented with an intelligent use of the nation’s colouring, which sees the Three Stripes taking on black and yellow on the right and left respectively, both sitting on the red base on the majority of items.

belgium 8-min.jpg
belgium 9-min.jpg
belgium 6-min.jpg belgium 7-min.jpg

Speaking of the collection of national shirts for Suro 2020, Juergen Rank, Senior Design Director at adidas, said: “It was a unique challenge to develop a line of jerseys that would successfully convey the raw emotion and unifying effect of football. But beginning the creative process focusing on hand drawings enabled us to be more direct, human and emotional in what we created. We’re delighted with an end result that truly succeeds in uniting the worlds of art and football.

belgium 5-min.jpg

Shop all Belgium EURO 2020 replica at prodirectsoccer.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.