Ahead of the 2019 Italian Super Cup adidas and Juventus have linked up with Saudi-Moroccan calligraphy artist, Shaker Kashgari, to create bespoke Arabic artwork on the Juve 2019/20 home shirt.
Set to be worn at the Italian Super Cup 2019 in Riyadh, Saudi Arabia the jersey is the world’s first-ever football shirt to feature traditional Arabic calligraphy. The limited-edition jersey pays homage to the traditional art form and is a celebration of Arabic culture. It also celebrates one of the most culturally diverse football clubs in the world, with 14 different nationalities from across Europe and South America in the Juventus first team.
Inside each individual number is a traditional Arabic calligraphy design that spells out the word ‘Juventus’, with each player’s name also written in Arabic text. In what is also a world-first, football fans in Saudi Arabia will be able to purchase their Juventus jersey with Arabic text and the bespoke design between 20th - 31st December at adidas stores in Riyadh and Jeddah.
The jersey will be worn at the Italian Super Cup on 22 December in Riyadh where Juventus will take on Lazio aiming to secure back-to-back Italian Super Cup wins, having picked up the trophy last year at the King Abdullah Sports City Stadium in Jeddah.
