Creative Soccer Culture

Kaizer Chiefs Launch Special Edition 50th Anniversary Jersey

On 7 January 2020 Kaizer Chiefs turned 50, and celebrating half a century in style, the club have launched a special edition commemorative jersey in partnership with their technical sponsor, Nike. The classy black and gold design pays tribute to the club’s formative years in the 70s, and it’s set to be worn in the first team’s match with Highlands Park.

We’ve said it before and we’ll probably say it again: you can’t get much better than gold on black. There’s something so aesthetically pleasing about the execution that just appeals every time, and that’s the case once again with the Kaizer Chiefs special commemorative jersey, released to celebrate the club’s 50th anniversary. The jersey kickstarts a year of celebration in which the club will pay tribute to the loyal supporters, phenomenal players, dedicated staff and partners that together have brought so much success.

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The new all-black jersey, with its gold detailing through the V-neck, band around the sleeves, club crest and sponsor and branding is a tribute to the club’s formative years in the 1970’s – and a nod to the city of gold in which it was established. 

The club was very clear and deliberate with Nike when it came to the design and significance of the new 50th jersey, which pays tribute to the club’s strong heritage and rich history,” explained Kaizer Chiefs Marketing Director, Jessica Motaung. “Turning 50 is a remarkable landmark for us as Kaizer Chiefs. We have worked tirelessly through the years to make it the institution it is today and we are happy with the launch of this iconic jersey that we are inspired by our roots.

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The new jersey will be worn for the first time by the club’s first team players in the home ABSA Premiership game against Highlands Park on Wednesday, 8 January 2020 at FNB Stadium.

As a gesture of appreciation to its supporters, the club has made tickets available free of charge for the game against Highlands Park and all of them have been snapped up with over 80,000 fans expected to pack FNB Stadium on Wednesday for a birthday party to remember.

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Pick up the Kaizer Chiefs 50th anniversary jersey at prodirectsoccer.com

Author
Daniel Jones

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