Creative Soccer Culture

PUMA Launch The Malmo 2020 Home Shirt

Malmö FF are powering on in preparation of the upcoming Allsvenskan 2020 season by unveiling their new PUMA 2020 home shirt. Dropping with an elegant design ahead of the new campaign, it'll be worn by last season's runners-up who will be determined to go that one better this year.

After missing out on the Swedish top flight title by a single point to Djurgardens in the 2019 season, Malmö will be pushing that bit harder to make things right, and they'll be doing so in one of the smartest kits on show in the Allsvenskan. PUMA have reworked last season's home design by replacing the fold over collar with more minimalist cut, which is paired with a subtle horizontal stripe graphic to add a more interesting design into the mix.

3-malmo-puma-home-2020.jpg
2-malmo-puma-home-2020.jpg

Gold detailing on the PUMA logo, club crest and virus away and third 'Malmö' call out on the rear of the collar wrap up the look, along with white shorts and sky blue socks. It's also worth giving credit to Volkswagen who have allowed the club to strip down their company logo to a cleaner all white graphic which massively enhances the overall look of the shirt. Malmö have retained last season's away and third shirts, so this will be the only new kit for the club this season when the Allsvenskan is due (at the moment) to kick off on April 4.

4-malmo-puma-home-2020.jpg

Pick up the Malmö 2020 home shirt at mffshopen.se

Author
joe.andrews

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.