Kicking off a new partnership, hummel have launched the Everton 20/21 home shirt, fusing innovative, environmentally-responsible production methods with a design incorporating the Club’s iconic Z-Cars anthem.
The new Everton home shirt for the 20/21 season – the first since Danish brand hummel took the reigns from Umbro – pays tribute to the Club’s iconic Z-Cars anthem with an image of the song’s soundbar expanded and embossed diagonally across the shirt. Finished with slick blue and white piping on the sleeves and a round neckline, the look of the shirt is clean and minimalist. The shirt is also the first time that new main partner Cazoo features on the front of an Everton shirt, after their multi-year partnership with the Club was announced last month.
As part of the Everton for Change initiative – the Club’s commitment to reducing its carbon footprint and raising environmental awareness and sustainability – all of Everton’s home, away and third kits for the 2020/21 season will take advantage of hummel’s ZEROH2O dry-dye technology. This ground-breaking technology ensures there is zero water consumption, zero wastewater and a 50 percent reduction in energy consumption during the production process. This means that the 25 litres of fresh clean water normally required to dye just one single shirt is saved for each jersey produced.
Alan McTavish, Commercial Director at Everton, said: “We are excited to be launching our first kit with hummel as part of our new partnership. hummel has demonstrated its commitment and passion for Everton by delivering a bespoke, original design that is guided by the rich traditions of the Club. The creative tribute to Z-Cars that is incorporated into the design will resonate with our fans across all corners of the globe. It is also testament to hummel’s determination to deliver something truly unique and special for our fans.”
All of Everton’s kits will form part of hummel’s ‘More Than 11 campaign’, which recognises that football is much more than the eleven players on the pitch – it is the millions of fans in and outside the stadium and the local and international community in which football has a role to play. It is about the powerful bond between Everton and its fans, and the unrivalled passion of the Everton family that spans the globe.
The 2020/21 Everton home kit is available now via evertondirect.com
