Milan rarely fails to disappoint, at least when it comes to fashion that is, and that’s proven the case once again as PUMA launch the AC Milan third shirt for the 20/21 season, continuing the ‘Crafted by Culture’ theme that began with the new home shirt.
Inspired by the trail blazing designs of Milan’s Alta Moda, the AC Milan 20/21 third shirt joins the recently released home shirt, and it integrates the iconic Houndstooth pattern into the design, celebrating Milanese and Italian high-end fashion, and it is printed tone on tone onto the bottom half of the teal jersey. What's the matter, did you not get the memo that teal was in this season?
The Houndstooth pattern itself is characterised by an almost checked appearance, made up of a repeating geometric block. The pattern originated in Scotland and traditionally utilises dark and light alternating checks. The pattern quickly became a staple pattern in wool suiting and outwear and became a pattern frequently utilised in Italian high-end fashion. To include a Milan specific detail, PUMA have rotated the original Houndstooth pattern 45 degrees to showcase the ‘M’ in the patterns design.
David Bremond, Head of Product Line Management Teamsport at PUMA said: “The AC Milan Third Kit is a continuation of our crafted by culture theme. We looked at how the city and the culture of Milan influences the world. Milan being the capital of fashion made it a logical choice to take our inspiration from such a strong cultural influence. This is the reason why we wanted to bring to life a classic pattern to celebrate the city’s culture through the lens of fashion. Never before have Milan had a kit using this fashionable color palette and for the first time ever, we have integrated an Alta Moda pattern into an AC Milan jersey.”
Casper Stylsvig, Chief Revenue Officer of AC Milan said: “Milan is a hub of elegance. Whether it be architecture, design, art, or fashion, there are very few that could compete with the city. Playing on the architectural brilliance of Milan for the Home Kit, we wanted to source inspiration from the fashion capital for our Third Kit this season, as a huge part of the city's global identity. The result was a decidedly innovative shirt that immediately met our taste and a colorway that will not only appeal to our AC Milan fan base but to the masses. A beautiful, rich product that showcases the beauty of the Milanese lifestyle and culture to an International audience."
The AC Milan 20/21 third shirt is available now at prodirectsoccer.com
