Chilean Primera Division side Colo Colo have unveiled their new 2021 adidas home and away kits, the club’s first after signing a six-year deal with the Three Stripes in August last year.
After 26 years, Los Albos will once again wear Three Stripes, with simple, clean monochromatic and contrasting designs for both home and away shirts. The new deal between the club and brand is set to take in significant milestones including the 30 year anniversary of the the 1991 Copa Libertadores win and the club’s centenary in 2025.
The home jersey is white, with a subtle sublimated design throughout the jersey, while the Three Stripes sit on the shoulders in contrasting black. For the away shirt that look is inverted, with the black base joined by white detailing. On the neck, the slogan "Brave, Strong and Great" is stamped, a passage from the Colo Colo anthem that the fans sing match by match and, in addition, reflects the essence and values of its players, fans and history.
“The colocolino always wants to go for everything,” said Pablo Cavallaro, adidas marketing manager. “He knows that he’s the champion and does not settle for anything other than victory. It is an attitude towards life and a harangue that is reflected in every game, just before the team takes to the pitch.”
The away jersey debuted in the Colo Colo match against Deportes Antofagasta, and the home shirt will make its premiere on Wednesday, 6 January, when Los Albos visit Santiago Wanderers in Valparaíso.
The Colo Colo 2021 home and away shirts are available from adidas.cl
