Launching under the campaign “Wherever it is green, we live”, @Palmeiras unveil their new home shirt for the 2021 season, which features a design that represents all homes across Brazil that share in the support of the club. The shirt is set to debut in the Brazil’s Cup 2020 Finals, against Gremio, which takes place on 28 February and 7 March.
The campaign “Wherever it is green, we live” presents the new Palmeiras 2021 home shirt through a video that celebrates places that represent Palmeiras’ home and the achievements and titles that painted the history of the club with green. PUMA’s campaign was created to enhance Palmeiras homes, spread across neighbourhoods, cities and countries. All of these houses are represented in the home shirt, which boasts a sublimated chequered design.
“The new jersey is in honour to Palmeiras houses, no matter if is a supporter’s home, a bakery or work place, wherever they hang the club’s flag, paint the walls in green and serve as meeting places for fans – all green places that also make part of history with the club’s achievements,” explained Fabio Kadow, PUMA’s Brazil marketing director.
“The new shirt comes to crown a very happy season on the field and to plan a promising new year, together with a solid partner in PUMA, who understands Palmeiras’ spirit. We hope to continue writing this success story for the next few years," said Palmeiras’ president, Mauricio Galiotte.
Pick up the Palmeiras 2021 home shirt at palmeirasstore.com
