Creative Soccer Culture

adidas Launch Juventus 21/22 Home Shirt

In honour of a decade at Allianz Stadium in Turin, Adidas launch the Juventus 21/22 home shirt, celebrating the milestone with a design inspired by the club’s traditional black and white stripes. It will be worn for the first time on pitch in the Coppa Italia final on 19 May.

Inspired by the stadium that players and fans alike proudly call home since 2011, adidas have unveiled the new Juventus home shirt for the 21/22 season. The new home jersey pays homage not only to the iconic players that made Juventus history, but to the supporters who had a part in building its home, with the star and pentagon design of the legendary Cammino delle Stelle (Walk of Fame) engineered into the fabric of the shirt.

Moving away from the more abstract and art-inspired home shirt from the 20/21 season, the new shirt is instead a reimagining of the club’s classic black and white stripes, celebrating a decade at the stadium and uniting the club’s community with subtle reference to its home. A new crew neck collar – which features engineered ventilation – includes a “10 YEARS AT HOME” sign off that showcases the famous red, white, and green flag poles in another reference to the stadium. 

It was important for us to mark the 10th anniversary of the move to the stadium with this jersey as we know how much it means to the supporters," said Francesca Venturini, Football Designer at adidas. "Incorporating the stars from the Cammino delle stelle allows us to connect with everyone associated with the club. Juventus is a club that stands for innovation and is a global leader in football, so we focused on bringing a new and unique element to this jersey whilst staying true to its heritage.” said Francesca Venturini, Football Designer at adidas.  

Pick up the Juventus 21/22 home shirt at prodirectsoccer.com

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.