Creative Soccer Culture

PUMA Launch AC Milan 22/23 Home Shirt

Having returned to the summit of Serie A, champions AC Milan get their new home shirt for the 22/23 season courtesy of technical partners PUMA. The shirt features a classic design of the traditional red and black stripes of the Rossoneri.

AC Milan are once again champions of Italy, and now, for the coming campaign in which they will look to defend their title, they receive a new home shirt from PUMA that sticks close to the traditions and values of the club, reminding new fans what the club is all about, Introducing club values to the new generation of Rossoneri by letting the stripes do the talking. It’s a simple yet effective move from PUMA, connecting the many generations of Rossoneri through their common love for the team and what the jersey represents.

The black base frames the iconic black and red stripes into a progressive take on the AC Milan identity. The jersey features the Italian Tricolore on the sleeve cuffs and the Milan coat of arms on the upper back. It is constructed from ULTRAWEAVE technology, PUMA’s lightest, highest-performance material ever developed. With a base that weighs just 72 grams and a reduced number of seams, the jersey is designed specifically to optimise performance by allowing players complete freedom of movement.

"The new AC Milan Home jersey is a combination of fashion, design, street culture and heritage. The jersey pays tribute to what makes Milan unique," said Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel.

"To bring this jersey to life we wanted to create a campaign rooted in Milan culture. We have worked exclusively with Milanese artists, talent, and creatives all who support the club and understand what makes this club special to represent 'That Milan Touch.’"

"We are delighted to launch our new Home kit for the 2022/23 season today," said Casper Stylsvig, AC Milan's Chief Revenue Officer. "The jersey will proudly display the tricolore symbol from the extraordinary victory of the Club’s 19th Scudetto title. This kit represents the heritage and the future of our Club, that is inextricably and deeply connected to the city of Milan, and its innovative vision both on and off the pitch."

Pick up the AC Milan 22/23 home shirt at prodirectsoccer.com

Author
Daniel Jones

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