Set to be worn in their Europa Conference League Campaign, Anderlecht have unveiled their new European jersey from Joma. Officially called the BXL jersey – an abbreviation for the city of Brussels – it's the result of a collaboration with hugely popular Brussels Rapper, DAMSO.
Brussels is home to both Belgium’s biggest football club and Belgium’s biggest artist. Now the two have come together to celebrate their shared home, and the result is a unique new shirt for Royal Sporting Club Anderlecht. Brussels is Belgium’s capital of football, sports, gastronomy, culture, music, fashion and much more, and the X at the heart of the black and gold shirt design refers to BXL and to a uniquely diverse talented city – from artists to athletes.
For those not in the know, DAMSO is an icon of today’s Belgian music scene. DAMSO released four platinum awarded success albums, and with over 275 million total streams he is Belgium’s most streamed artist of the last five years. RSC Anderlecht, meanwhile, prides itself in developing the potential of every promising player.
The collaboration between RSCA and DAMSO is based on a shared ambition to push talented youth forward, and aims to further expand the world of RSCA within and beyond football.
What is touted as a first collab – suggesting more to come – sees a co-designed football collection, with the BXL Jersey at its centre. The design sees a black base with an X graphic made up of smaller x’s emanating out from the centre of the chest. The look is completed with gold accents on the cuffs, hem and crest. A strong look that’s set to debut this Thursday when Anderlecht entertain Slikeborg in their opening match of the Europa Conference League.
The Anderlecht BXL 22/23 European Jersey is available at shop.rsca.be
