With the beginning of the 2023 USL Championship set to get underway in just over a week, San Diego Loyal have taken the novel approach of unveiling their new kits for the campaign through life-sized street art.
San Diego Loyal had one of the stand-out jersey designs of the season last year thanks to Mexican brand Charly Futbol, who produced "Siempre Leal”, an absolute work of art of a third shirt that featured a design inspired by the city’s Mexican and Mexican American population and border-town communities in the Baja California region. Now they take the art theme to the street for the reveal of their home and away jerseys for 2023, recruiting local street artists Paul Jimenez and Signe Ditona of Ground Floor Murals to create artistic renditions featuring players Collin Martin, Alejandro Guido, and Duran Ferree in the new kits.
The murals were created in three San Diego County neighbourhoods, proudly showing off the new kits to the public for the first time.
Bringing back the prominent Torrey Green color to Torero Stadium, the 2023 SD Loyal Home Kit takes on a classic look. Crossing diagonally through the club crest, a sunset stripe represents the sun rays that shine throughout the days in America’s Finest City. The vertical contrasting stripe draws attention to the Loyal crest positioned near the heart, representing the love shared from North County all the way to the border.
Embracing four layers of pattern featuring a subtle nod to design qualities found in Mexican blankets, the 2023 SD Loyal Away Kit displays regional cities and neighbourhoods. The vibrant orange base and Torrey Green trim represent the energy from SD Loyal fans that the players will take with them everywhere on the road.
“The representation of our club through inspiring artwork around San Diego is an incredible tribute to our players, fans and the soccer community,” said SD Loyal Club President Ricardo Campos. “Our collaboration with CHARLY Fútbol amplifies our roots and deep connection with our community. We thank CHARLY Fútbol for continuing to provide world-class customization, creating true works of art for our club and all of San Diego to be proud of.”
“Collaborating with SD Loyal for the second year is a privilege for the CHARLY Brand,” said CHARLY Fútbol Managing Director Jason Wells. “Their vision for the club and commitment to their fans is inspiring and expands far beyond the city of San Diego. We’re grateful for the partnership and thrilled with the results of our collective efforts. 2023 will be another terrific season together, and we can’t wait to compete for a championship run alongside Loyal.”
The San Diego Loyal home and Away kits are available at theshop.sdloyal.com and charly.com.
