The 2023 Women’s World Cup is now less than two months away, and having already had a preview of the Nike kits for the tournament, we now get a closer look at Australia, Brazil, Canada, England, France, The Netherlands, New Zealand, Nigeria, Norway, Portugal and the USA.
Nike revealed their kits for the upcoming Women’s World Cup in Australia and New Zealand back at the beginning of April, but let's be honest, it was tough to get a real feel for them with the somewhat limited imagery that was available. Now, with the retail date upon us, we get a much closer look at most of the designs (still waiting on South Korea and China to play ball).
The designs each feature stories that celebrate the rich cultures of the brand’s 13 federation partners – a record number for the 2023 WWC – expressed through colour, pattern and intricate details that are now far clearer to see and enjoy. Inspired by each country’s distinct identities and diverse communities, the redesigned National Team Collections incorporate cultural and historical elements to boldly represent each country on and off the pitch.
AUSTRALIA
Australia’s National Team Collection celebrates its diverse country and community and is an invitation to all Australians to join in and embrace this once-in-a-lifetime moment and iconic team. The typography for both kits is a new and custom look, reflecting a modern twist on their traditional numbers. The home kit features a created-by-hand acrylic pour and marbling pattern, illustrating Australia’s diverse country and culture as well as the transformation and dedication of the national team over time.
The turquoise away kit looks to the future and represents a nation that is vibrant, energetic, and forward-thinking.
BRAZIL
Inspired by the Amazon, the Brazil National Team Collection weaves together a distinct look through a tropical foliage pattern. The yellow home kit highlights the beautiful Amazon ecosystem through the pattern’s knit textures. The blue away kit plays into the landscape’s deep, bright jungle colours.
The away kit carries through a variation of the tropical foliage pattern, this time appearing on the sleeves.
CANADA
Getting a fresh look for the tournament – something that the men's team missed out on last year – the Canada National Team Collection focuses on the country’s traditional red and white. The red and black home kit catches most of the attention thanks to that bold evolution of their iconic geometric maple leaf design, which dominates the design, while the away kit highlights their traditional red and white look through a far cleaner offering.
ENGLAND
The England National Team Collection is inspired by the Art Deco movement and design of the legendary Wembley Stadium, which is celebrating its 100th anniversary this year. The home kit features an off-white colour scheme modelled after the original Wembley’s chalky white brick exterior in 1923. The colours also pay homage to the 1984 England women’s team, the country’s first women’s team assembled for a major tournament.
The away kit brings in the first expression of blue in the team’s history, throwing back to the cult kit from Italia '90.
FRANCE
Evoking the country’s rich history of women’s football, France’s National Team Collection is inspired by Orphism, an art movement popularised in the 1920s, when the first French women’s football teams were taking the field. The home kit features light blue and lilac hues, resembling the kits of those 1920s teams.
The white away kit features a bespoke, hand-painted pattern cut into hexagon shapes, reminiscent of Orphism art.
THE NETHERLANDS
The Netherlands National Team Collection is grounded in two identities: the red, blue and white colours of the country’s flag, and the bright orange that is their iconic national colour. The orange home kit includes a two-colour contrast rooted in Dutch football culture.
The away kit spotlights the colours of the flag, sporting blue as their primary color. Nike designers took the lioness, the Dutch women’s national team crest, and combined its shape with geometric modern patterns.
NEW ZEALAND
The New Zealand National Team Collection showcases the country’s unique and iconic culture and landscapes. The home kit pays homage to its landscapes through a new look for a much-loved pattern that captures a longtime symbol of New Zealand’s national identity — the Silver Fern. To create the distinct allover pattern, Nike designers used black and silver spray paint techniques.
The away kit, which features a bright futuristic blue, is inspired by the 1991 qualifying squad, a memory made even more special as the country co-hosts the game’s biggest stage for the first time.
NIGERIA
Jazzing things up as only the Nigeria national team can, the Nigeria National Team Collection draws from the distinctiveness of the country’s local prints and patterns. These traditional designs are blended with current styles from the fashion scene of the capital city of Abuja. In an electric green colour scheme, the home kits features a bespoke pattern on the cuffs and sock ribbing inspired by traditional Nigerian artwork and textiles.
The forest green away kits combines modern shapes with traditional prints; the up-close details on the graphic pattern pay homage to the team’s “Super Falcons” name.
NORWAY
The Norway National Team Collection features bold colour-blocking combinations, allowing the team to mix and match the colours of its national flag in a prominent way. Yeah, code for: not a great seal of effort put into these. Make sure they're in the traditional national team colours, job done. Hegerberg's expression summing it all up.
PORTUGAL
The Portugal National Team Collection nods to modern art and fashion as well as the country’s maritime roots and traditional craftsmanship to proudly represent Portuguese heritage. The red home kit, drawn from the country’s flag, is deeply rooted in national pride.
The away kit features a vibrant colour scheme and bespoke pattern inspired by the country’s famous calçada Portuguesa designs.
Shop all Nike Women's World Cup kits from 8 June at prodirectsport.com/soccer
