Celebrating Milan’s place at the intersection of football, fashion and design, PUMA launch the AC Milan 23/24 away shirt, which features an elegant white look with an all-over tonal print.
Sticking with a tried and tested formula in a white away kit, which was first introduced by the Club in 1910. It earned the nickname "The Lucky One" thanks to its triumphant record in six European Finals, and this season PUMA and AC Milan present a chic new take on the famous Away jersey by taking distinct features of the AC Milan crest and forming a graphical all-over pattern inspired by the fashion houses of Milan and traditional fashion patterns.
That white base with its tonal print is joined by an off-centre stripe in the club’s traditional red and black, with a colourless version of the crest riding on top. The jersey features cutting-edge technology to provide optimal performance and comfort on the pitch. Engineered with ULTRAWEAVE fabric, the kit boasts a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric is designed to keep your body free from sweat.
AC Milan will debut the new Away kit at The Rose Bowl Stadium in Pasadena on July 23rd when AC Milan take on Real Madrid, as part of the Soccer Champions Tour 2023.
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, commented: "Both PUMA and AC Milan are deeply rooted in football heritage. Milan is a city defined by football and fashion, and the new Away kit is a reflection of this. The contemporary design mixes the classic and traditional Away kit colors with a fashion forward style. We believe we have created a kit that sits perfectly on the intersection of football, fashion and design - and we can't wait to see it on the field next season."
"I am so excited to have joined a Club as historic and iconic as AC Milan", said Christian Pulisic. "I am also very happy that we will be touring the United States for pre-season where I get to wear the amazing new kit. The fans will love this kit, it looks great on pitch and in the stands. AC Milan is an incredibly successful Cub and the iconic Rossoneri's white kit has become a symbol of those successes over the years. As players, we feel an extra surge of confidence knowing that we carry the legacy of AC Milan's rich heritage with us."
Casper Stylsivg, Chief Revenue Officer of AC Milan, added: "The new AC Milan Away kit designed by our partner PUMA beautifully captures the essence of our Club's rich heritage, combining it elegantly with fashion and design, symbols of our city. The modern interpretation of the classic white kit symbolizes our commitment to honor tradition while embracing innovation. This kit embodies the spirit of AC Milan, showcasing our commitment to excellence both on and off the pitch. It is a testament to the Club's iconic legacy and our unwavering dedication to push boundaries, leaving a lasting impression wherever we go."
Pick up the AC Milan 23/24 away shirt at prodirectsport.com/soccer
