Following the reveal earlier this week, Real Madrid have now officially launched their 23/24 away kit from adidas. Dedicated to the fans, the predominantly navy jersey features a tonal graphic symbolising infinity, to represent the unwavering support of the Madridistas.
Bucking the trend of a conventional launch, Real Madrid players revealed the club’s new 23/24 away shirt this week, wearing it as they boarded the plane for their US preseason tour. Now though we get a more official launch, which arrives with further details about the kit’s design and the meaning behind it. And what we find out is that the design is inspired by the life and soul of the club – the Madridistas.
Like dedicated fans of any club, Real Madrid fans travel far and wide to support their team, and in acknowledgement of this unwavering commitment and never-ending passion is a tonal all-over graphic that represents the symbol of infinity, sitting on top of a navy base. The design is complemented with the Three Stripes branding along each sleeve in the club’s official colours of gold, silver and violet.
Sam Handy, Vice-President for Design at adidas said: “Home and away, Real Madrid is a club with a huge fanbase that will follow their team anywhere, no matter where or when.
With this season’s away jersey we’ve encapsulated the adventurous feeling experienced when travelling to away games – something both supporters and players can identify with. In what is shaping up to be an exciting season for the club, we can’t wait to see Madridistas from all over the world wearing the jersey during the upcoming season.”
Pick up the Real Madrid 23/24 away shirt at prodirectsport.com/soccer
