East London football clubWalthamstow FC and kit partners Admiral have launched the club’s new 2023/24 Home and Away kits, featuring designs that celebrate Britain’s Arts and Crafts movement and its founder, William Morris.
Let’s be honest, when it comes to the best kit releases of the season, lowly semi-professional side Walthamstow FC wouldn’t have been on anyone’s radar, and why would it? But technical sponsors, Admiral have swiftly remedied that with the launch of the East London side’s new home and away kits, which have been designed in collaboration with The William Morris Gallery, taking references from famous designs of Morris, the legendary face of the Arts & Crafts movement who was born in Walthamstow.
So, visually it has it all, but it’s also got a nice story to back it up. Decked out in Morris’ 1892 Yare textile pattern, the repeating motif that’s present on both kits has been altered for the home strip to match Walthamstow’s club colours, with the away kit and warm up tracksuit bearing the true colours of the original.
To further mark their commitment to their community and develop the next chapter of the football club, Walthamstow FC and Wood Street Walls have allocated a percentage of the proceeds from the collection that will be used to establish a new women’s team for the borough.
Best dressed in the Isthmian League North Division? No doubt. Best dressed in all of London? Could well be. Best dressed in the world? There’s certainly an argument for it.
The Admiral Sports x Walthamstow FC x William Morris Gallery launches on prodirectsport.com/soccer on the 31 July, as well as in William Morris Gallery shops and on their website.
