Inspired by the ‘diamonds’ that the club’s scouting and talent development have picked out over the years, Adidas have revealed the Ajax 23/24 third shirt, and yet again, it doesn’t miss.
As well as some amazing shirt designs, Ajax are also world-renowned for their academy, and the unique philosophy on scouting and talent development at the club. The Ajax youth academy ‘De Toekomst’ (Dutch for ’The Future’) has been the foundation of the club’s success for decades and continues to be rich feeding ground for talent and future success, and a proven steppingstone for players to the Dutch national team and top European leagues. In recognition of this, the new Ajax third shirt for the 23/24 season features an eye-catching diamond print.
The predominantly black kit joins the already released home and away kits, and it features silver details, such as the club crest, club sponsor, and Amsterdam’s iconic St. Andrews crosses as neck detail and on the socks. The Three Stripes branding on the shoulders is also silver, combining with side stripes that continue on the rear hem, framing the design perfectly.
As has become a well-known fact, Ajax and adidas just don’t do bad kits. This is the fourth consecutive third kit the club has presented highlighting a bespoke chapter of the club’s rich heritage. In 2020/2021, the black/gold kit paid tribute to the 50th anniversary of the Europa Cup trilogy in 1971, 1972 and 1973. The colourful and incredibly popular 2021/2022 third kit was inspired by the love the club, its fans and adidas share for Bob Marley and his iconic hit track ‘Three Little Birds’. Then, in 2022/2023, adidas partnered with Amsterdam fashion brand Daily Paper for a golden kit celebrating the club’s roots in Amsterdam’s defining street football culture. Banger after banger.
Pick up the Ajax 23/24 third shirt at prodirectsport.com/soccer
