Creative Soccer Culture

PUMA Launch Manchester City 23/24 Away Shirt

With an all-over print drawn from an archival weave pattern and colours that honour the city’s creative heritage, PUMA reveal the Manchester City 23/24 away shirt.

Set for a debut in the opening game of the 23/24 Premier League campaign, which kicks off this Friday when City take on newly promoted Burnley, the Manchester City away kit is inspired by the towering mills, buzzing warehouses and industry of the city with the all-over tonal graphic print gives the shirt a retro feel and it draws inspiration from archival weave patterns from Manchester.

The newly unveiled away shirt joins the already released home and third shirts, completing the treble champions’ wardrobe for the impending season. The away shirt features a white base, with the design utilising accent colours that honour the city’s creative heritage, including vibrant gold flame highlights, inspired by the famous brickworks of Ancoats. The inside neck also features a symbolic representation of the factory skyline of the city.

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “We’re delighted to reveal our 2023/24 Away kit today, completing our offering of kits for the new season.  

“Both our home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again.

“As we launch our away kit today, we hope that our fans love the inspiration and design of this kit too.

Pick up the Manchester City 23/24 away shirt at prodirectsport.com/soccer

Author
Daniel Jones

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