The last piece in the Fiorentina x Kappa 23/24 wardrobe has arrived with the reveal of the club’s new fourth kit. The “Wrong Wash” design mixes the traditional purple hues of the team’s regular kits for an eye-catching swirl effect.
Fiorentina already boast one of the best kit sets of the 23/24 season thanks to a beautiful home, away and third shirt setup, produced by technical sponsors Kappa. And as if that weren’t enough, the Serie A side now get a fourth kit to add to their repertoire, and it’s been designed with the help of third year students of the Polimoda Fashion Design and Fashion Business courses, blending the world’s of fashion and football once again.
The fashion students of Polimoda were given a brief to create a kit and capsule collection that captured the traditions and character of the club, its fans and the connection with the city. The students enthusiastically seized the opportunity to test themselves with the rules, needs and peculiarities of the sports-football business, studying the roots of the Club and its visceral bond with Florence, as well as the fans’ passion and the gamely experience.
Of all the proposals developed, the winner was that of Noè Falchi (Fashion Design) with Giulia Lin and Juiana Llobet (Fashion Business), and it saw a “Wrong Wash” idea, where the colours and passion of the club were melded together – we’ve all been there… that rogue-red-sock-in-the-white-load scenario. It’s played out as a white base with swimming pink marble effect graphics and completed with bold red accents. Quite the look.
The Fiorentina 23/24 fourth kit is available now at fiorentinastore.com
