Blending the punk, metal, and grunge influences of LA streetwear brand Pleasures with the intricate beauty of Milan’s gothic architecture, PUMA lift the veil on the AC Milan 23/24 Fourth Kit, which will be available in two colour variations: light and dark.
Over the last few seasons, PUMA have made a habit of hooking up with brands from outside the footballing world for AC Milan’s fourth kits; in 2022 it was leading Italian fashion brand NEMEN, and that was followed up a year later by a collaboration with high-end fashion brand Koché. Now, PUMA turn to LA-based streetwear brand Pleasures, with whom not one, but two fourth kits have been created.
The concept of having two versions of the kits is inspired by the contrasting nature of the serene dusk and the awakening dawn of Milan. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan.
For the first time in the Club's history, the two distinct iterations of the Fourth Kit will be used in separate games. In the home match against Napoli, on 11 February, the players will don the black version, while the goalkeeper will sport the pristine version, creating a visually stunning contrast on the pitch. In the away game against Monza, on 18 February, this dynamic will be reversed, offering fans a captivating visual experience in each encounter. The groundbreaking design and innovative concept extend to AC Milan's women's team, who will proudly wear the Fourth Kit in the Derby against Inter on 18 February.
The two kit versions were unveiled yesterday in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.
Olivier Giroud, AC Milan striker and PUMA ambassador, commented on the new Fourth Kit: "I am excited to be wearing this great looking kit on the pitch. It is unlike anything I have seen before with two versions that can be used by both the goalkeeper and the players. This shows the creativity and innovation of PUMA, AC Milan, and PLEASURES, creating a kit with a cutting-edge design and an amazing concept that truly captures the essence of AC Milan's legacy and ambition."
Maikel Oettle, Chief Commercial Officer of AC Milan, added: "This groundbreaking kit in collaboration with our partner PUMA and PLEASURES showcases AC Milan's commitment to pushing boundaries in both fashion and sports, offering fans a visually immersive experience that goes beyond the traditional realms of football attire. The two iterations of the kit not only reflect the Club's bold identity but also unite our heritage and our future, merging gothic architecture and monuments of Milan with an extremely innovative design, including elements that are revolutionary for us, such as the reflective logos."
Marco Mueller, PUMA Senior Head of Product Line Management Teamsport Apparel, said: "Working on this kit allowed us to creatively merge Milan's iconic street style with PLEASURES' distinct edge. We aimed for a design that resonates with both the LA and Milan vibe and AC Milan's storied history. The collaboration was an opportunity to push the boundaries of traditional kit design, ensuring that every element is infused with innovation, culture and the club's global footprint."
Alex James, PLEASURES Co-Founder, added: "AC Milan is a globally iconic team. Growing up in an Italian American neighbourhood, AC Milan was the only team that mattered. My life comes full circle as now my brand PLEASURES gets to create in collaboration with PUMA."
Shop the PUMA x PLEASURES AC Milan 23/24 Fourth kit and collection at prodirectsport.com/soccer
