Getting set for a summer of action, adidas reveal the new home and away kits for Argentina, Chile, Colombia, Mexico, and Peru – some of its federations that are set to play in the 2024 Copa America.
Arriving on the same day as their Euro 2024 kits, adidas also reveals its new federation kits for the 2024 Copa America. This latest launch for Argentina, Chile, Colombia, Mexico, and Peru adds to the already released Venezuela kits and will be complemented later in the year, with further releases to follow for the Jamaican and Costa Rican Federations. As with the Euro kits, the Americas kits feature a fresh application of national colours across the board, with an exploration into bolder hues.
There’s also a recoding of traditional patterns, applying them in a fresh way as with Mexico’s home and away kits, which are emblazoned with eye-catching folk-art patterns, representing the colourful and playful way those from Mexico see life. That’s joined by the introduction of new symbols on traditional federation wear, as with the selection of a phoenix to proudly form part of Colombia’s home kit; a motif famously synonymous with fresh energy and transformation.
Sam Handy, SVP of Product and Design at adidas said, “We are proud to present our new adidas federation jerseys - a fusion of artistry and innovation for a thrilling summer of football. Our goal was to create a collection that showcases the pinnacle of performance, while presenting designs that embrace the rich tapestry of each nation’s culture. We believe these kits will resonate with modern-day fans across the globe, encouraging a spirit of expressive freedom – both on the pitch and in the stands. It is a real honour for us to work with each of these federations, to create jerseys what we believe will unite everyone who wears them.”
ARGENTINA
Argentina’s home kit is injected with fresh gold detailing – designed to mark recent success achieved on a global stage - providing a modern twist to the iconic blue and white of the jersey. The use of a fresh royal blue colour in Argentina's away kit symbolises their standing in the international game as one of the most successful teams, while metallic graphic inserts and touches of light blue and white derived from the nation’s iconic flag, create a jersey for the new generation of fans.
CHILE
Chile’s home kit features a mosaic of red squares, representing a ‘red tide’ of Chile fans showing their support for their nation. Inspired by a new generation of fans, the graphics were designed through a digital lens for a fresh and youthful feel. The away kit pays homage to Chilean traditions with a noble white base colour – mirroring the snow found atop the Andres Mountains - ignited by vibrant blue and red highlights that symbolise La Roja’s passion ahead of the summer.
COLOMBIA
The introduction of a fresh symbol proudly forms part of Colombia’s home and away jersey, with the selection of a phoenix; a motif famously synonymous with fresh energy and transformation. On the home kit, the wings of the phoenix are applied along the side panel of the jersey, hugging the body to form a protective layer as players take on a fresh challenge at this summer’s tournament.
The away jersey features a dark base colour with smoke patterns complemented by striking flamed orange detailing that flicker across the jersey – as the phoenix is once more evoked to signify the fresh energy and passion of the team.
MEXICO
Mexico’s home and away kits are emblazoned with eye-catching folk-art style patterns, representing the colourful and playful way those from Mexico see life. The home jersey’s distinctive design features patterns influenced by their iconic symbol of the Eagle – with feather graphics on the base highlighting the speed and precision synonymous with both the team and their national bird. The away jersey includes an all-over pattern depicting the serpent that can be found on the Mexican coat of arms, symbolising power and greatness.
PERU
Peru’s home kit is a reimagined classic, with the iconic Peruvian red sash punctuating a white base. Binding the design together is a base graphic inspired by the texture found on the Peruvian Cajon – an instrument used in traditional music. “Unidos Siempre” adorns the neckline of the shirt as a celebration of fans and players uniting for one cause.
The Peru away kit has been given a bold injection of their traditional red sash – via a unique textured pattern which also takes its aesthetic from the Peruvian Cajon instrument.
Shop the adidas 2024 Copa America kits at prodirectsport.com/soccer
