Drawing inspiration from the endless, unexplored galaxies of the cosmos, adidas and Juventus have unveiled the club’s new away shirt for the 24/25 season, which features a bold yellow base – one of the traditional city colours of Turin.
The cosmos is a recurring theme for Juventus this season – chosen to inspire both players and fans in their continuous pursuit to reach new heights – with the home kit taking design cues from the moon’s surface. For the away shirt, which arrives in a bold yellow, the design remixes the iconic stripes more commonly seen on the home kit with a fresh colour interpretation and a pattern inspired by the unexplored galaxies of the cosmos. The jersey has been designed to “embody the infinite possibilities that are on the horizon for a club renowned for its strong spirit of progression, and forward-thinking”.
Combining with the yellow, Juventus pink features in the panel inserts running down the side of the jersey and shorts, in a nod to colour of the club’s founding kits. The design is then completed with purple detailing across the collar, adidas logo and the Three Stripes, which run down each shoulder.
Sam Handy, SVP of Product and Design at adidas, said: "We have really enjoyed bringing something completely new to the table with the Juventus kits for the 24/25 season. The club have shown a staunch commitment to re-inventing the status quo, and this away kit is no different.
“Staying true to the club’s core DNA remained vital – and while this kit might be inspired by the incredible patterns emitted by distant galaxies in space, we were careful to ensure the core colours speak to the club’s iconic palette. The base colour of yellow nods towards the traditional city colour of Turin and the subtle inclusion of Juventus pink references the club’s beginnings. It is an out of this world design, that we hope encourages fans and players alike, to dream big and explore new possibilities.”
Pick up the Juventus 24/25 away shirt at prodirectsport.com/soccer
