Having delivered one of the stand-out jersey collections of 2023/24, Kappa and Genoa have kicked off their partnership for 2024/25 with the reveal of the club’s new home jersey.
The launch campaign, titled “Beauty of Genoa”, captures the jersey in neighbouring Portifino, celebrating the link between Genoa CFC and one of the world’s most naturally beautiful places. Photography captured by Paolo Pettigiani, a professional photographer and art director from Turin, with video captured by Nicolò Leone, a digital content creator from Genoa, showcases the jersey in everyday life in the Italian Riviera, symbolising the club’s closeness to the people.
Inspired by classic Genoa CFC jerseys with a dark red shade, the design itself stands out for its clean look with modern lines. Among the new features, the crew neck collar adds to the elegance and refined profile of the design.
Featuring interlock fabric (85 percent recycled polyester and 15 percent elastane) with Hydro-Way Protection technology and heat-embossed graphics on all panels, the Kombat 2025 Pro version represents the maximum level of performance-oriented technology offered by Kappa. The collar and sleeve ends are both ribbed. The Omini logo and lettering are in transfer, while the Team logo is in heat-applied silicone.
The Genoa 24/25 home kit is available now at genoafc.it
