Arriving alongside a new brand identity, SSC Napoli have revealed their new home shirt for the 24/25 season from EA7.
Napoli have revealed their new 2024/25 home kit by EA7, with a photoshoot captured at the iconic Pausilypon Archeological Site and inside the Seiano Grotto. The reveal also marks the launch of the club’s new brand identity, which sees updates to the club logo to now feature the traditional Napoleonic N in a more minimalist and contemporary design. Shorn of extra elements, it looks cleaner and more stylish in a monochrome variant. As part of refresh, the biggest change is the typography. For the first time, the club has its own font – BE NAPOLI.
The jersey itself boasts a simple and elegant design with retro details, including a v-neck and classic collar with woven rib stitching. Then, as an added detail, the new club crest appears as a subtle sublimated detail, repeated throughout the body of the jersey.
“We’re living through the Neapolitan Renaissance,” explained Tommaso Bianchini, Napoli’s Chief Revenue Officer, in reference to the launch of the club’s new identity. “As a part of Napoli, we are an integral part of that, which is where our desire to innovate our brand identity stems from, while maintaining our respect for and connection with the past intact. On the one hand, we have a new proprietary font and on the other, a new and more contemporary version of our logo, in which we have kept the essential elements of our identity while taking a glance into the future."
"Respect for our history and a desire to innovate, combined with our sense of responsibility linked to representing Naples all over the world underpin our ‘Proud to be Napoli’ campaign claim," Bianchini continued. "This is a journey of togetherness and it tells the story of our city by bringing together its various harmonious elements, which we started last season and is now continuing thanks to the discovery of iconic and secret places that are to be shared worldwide, in line with the goal portrayed in our manifesto video that we are launching today.
"The ultimate symbol of our story is, of course, our home jersey, which incorporates the new identifying elements and with its elegant design, it stands as a distinctive element of a city that is increasingly at the forefront of the world."
The Napoli 24/25 home shirt is available now at store.sscnapoli.it
