Arriving in time for their second Champions League clash of the 24/25 campaign, away against Liverpool, Macron have presented Bologna with a new European kit.
Anfield is a special place on a normal day, but on a European night that atmosphere gets ratcheted up to 11. So you best dress the part if you aim to impress, and on that note, Macron have revealed a new European kit for Bologna, on the eve of their trip to the Premier League side’s home ground for what is the second Champions League match of the Serie A side’s 24/25 campaign. And so they will take to one of the most iconic pitches in European football wearing a kit that combines an elegant choice of colours: black enriched by gold details and the club’s traditional red and blue.
The choice of black as a colour is a tribute to the return of “Champions League Nights” to Bologna. The reference is reinforced by the presence of gold details and also by the star graphics that cover the shirt. The front and back of the shirt are decorated by rows of these small embossed stars – an instant nod to the symbol of Europe’s most important club competition. The Macron Hero branding then stands out in gold on the right of the chest, while the badge of Bologna FC 1909 appears on the left, both of which are silicone printed.
The inside neck label is customised with the colours of the club and the words “È TORNATO LO SQUADRON” (the great team is back) in gold. This refers to the “Squadrone che tremare il mondo fa” (the great team that makes the world tremble) – the Bologna team of the 1930s that dominated Italian and European football, winning four Italian championships, two Central European Cups and the prestigious Paris Exposition Tournament. The label is completed by the Macron logo and the words ‘Designed in Bologna’, certifying that the garment is conceived, designed and produced at the Macron Campus, only a few minutes away from the club’s training ground in Casteldebole. Below the collar on the rear is the Italian flag, above which the club’s motto “WE ARE ONE”.
Bologna FC 1909’s new kit can be purchased from the bolognafcstore.com and macron.com
