As a celebration of the transformative power of dreams, PUMA, AC Milan and Off-White welcome you to ‘Dreamland’ – a seamless fusion of football, fashion, and innovation. Dedicated to celebrating unity and progress, they have come together to craft two striking kits that transcend football-fashion.
A new year means another highly anticipated AC Milan x Off-White collab. The two have established a renowned partnership since first teaming up back in 2022, becoming two of the biggest names in the football-fashion industry. The latest collaboration is more than just fusing football and fashion, it has been designed to honour the ability of dreams to unite and inspire, transcending sport to create cultural moments. This kit design will be the first Off-White collab to actually be worn on the pitch, debuting on 16 February against Hellas Verona in Serie A.
Maria Valdes, Chief Product Officer at PUMA, said: “This partnership celebrates not only AC Milan’s footballing heritage but also the power of dreams and progress. We are honoured to work with Off-White™ to bring this special kit to life, blending performance, fashion and culture into something truly bespoke. This kit is a tribute to AC Milan’s legacy and a celebration of the progress we continue to make both on and off the pitch.”
The concept of ‘Dreamland’ lies at the heart of this collection, dedicated to a design mirroring rich values and symbolism. The number 63 can be seen on the inner collar, reference to 1963 where AC Milan claimed its first European title in the same year that Martin Luther King Jr made his iconinc ‘I Have A Dream’ speech. An inspiring speech that calls for social justice and equality, which PUMA, AC Milan, and Off-White all want to reflect into this collection. The ‘63’ serves as a powerful emblem of the belief in the transformative power of dreams, and a reminder of the endless possibilities.
To mark the occasion, a launch event was hosted in Milan to bring together art, culture and entertainment and showcase the shared values and creativity behind the kits. VIP guests and fans were invited to explore the collaboration’s theme of ‘Dreamland’ in order to reinforce the cultural impact of this project.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration represents a milestone for AC Milan, bringing together football, fashion, and values in a way that is both bold and meaningful. Partnering with Off White™ on their first-ever playing kit alongside PUMA allows us to create something truly unique, perfectly aligning with AC Milan’s legacy and vision for the future. Building on the success of our Fourth kit strategy with PUMA, this project reaffirms our dedication to pushing creative boundaries and connecting with fans in innovative ways. We are proud to celebrate this cultural moment and bring the transformative power of dreams to life.”
The kit arrives in two daring colourways, both blending Pan-African colours to honour black excellence. One of the jerseys feature a rosso corsa red as a base colour, which subtly fades into a power green shade in the lower half. Finished with black and gold accents that make up the sleeve cuffs, collar, and brand logos. The other jersey is dressed in a black base, again with the same gradient fade into a power green. Paired with red and yellow detailing on the embroidered badges and collar. The word ‘Diavoli’ is stitched across the Milan badges – a nod to the club’s historic nickname. Of course, the iconic Off-White zip tie feature on both the Authentic and Replica editions of the jersey as their signature touch.
Cristiano Fagnani, CEO at Off-White™, said “The collaboration between Off-White™️, AC Milan, and PUMA is not just a tribute to style and innovation but also an opportunity to celebrate the cultural legacy and influence of the black community in sports and fashion. During Black History Month, this Fourth kit becomes a symbol of connection, identity, and pride, uniting past, present, and future through the universal language of football and streetwear. More than just a kit, it represents a statement of diversity, inclusion, inspiring the next generation on and off the pitch.”
Both kits are available to purchase at puma.com
