Bringing to life that 80’s nostalgia, hummel and the Danish Football Federation are relaunching the iconic Danish national team jersey from Euro 1988 in Germany. Not only a stunning shirt, it symbolized the dawn of a new era for Danish football.
Let’s bring it back to the 80’s. Baggy tracksuits tucked into white tennis socks. Mullets seen at every corner. VHS tapes played on flickering TV screens. And Euro ’88 – a tournament remembered for years to come. This was the year of a bold Danish jersey, which has never been relaunched until now. Hummel and Danish Football Federation are re-launching that iconic jersey, bringing the ’88 style to 2025.
"After a huge demand from Danish fans, we are delighted to finally bring back the iconic national team jersey from Euro ’88. While this particular jersey wasn’t part of Denmark’s greatest footballing triumphs, it remains a symbol of an era that helped put Danish football on the world map. That’s why we believe fans deserve a chance to relive those memories and wear a piece of the national team’s proud history," says hummel’s Marketing Director, Morten Lund.
Although this jersey didn’t see as much success as Danish fans would’ve liked, with the national team exiting the tournament during the group stages after finding themselves in the ‘group of death’, the jersey symbolizes growth and the beginning of a new era for football in Denmark.
"Euro 1988 was a disappointment in terms of results, but it also marked the beginning of a new era for Danish football. Together with hummel, we are proud to bring the jersey back—not just as a tribute to the players who wore it back then, but as a reminder of a period that paved the way for the future of Danish football. We hope fans will embrace it and join us in the revival of a very important chapter in the national team’s great history," says DBU’s Commercial Director, Birgitte Mabeck.
The jersey is availabe now at hummel.net
