Honouring the 100 years of glory of the club, adidas has dropped the highly-anticipated Colo-Colo Centenary shirt, a stripped back version of the Chilean side’s traditional look, with their original crest sitting as a focal point of the design.
Feels like these days there’s a shirt for every anniversary – 117 years? Why not. Won a trophy 26 years ago? Better celebrate it. But you can’t argue with celebrating 100 years of existence. That’s a proper milestone, and, with the help of adidas, Colo-Colo are celebrating in real style, with the reveal of their Centenary shirt, a stunning tribute to the Chilean giant’s 100-year legacy. This launch is just the latest in a series of celebrations marking the club’s historic milestone, kicking off with the 2025 Home and Away kits.
A key feature of the design is the club’s original crest, a symbol that predates the now-iconic Cacique emblem and represents a history steeped in passion and triumphs. This nostalgic detail anchors a kit that blends tradition with modern aesthetics.
Beyond the aesthetic appeal, the kit is rich with symbolic touches that honor the club’s roots. The cross motifs, a tribute to the legendary Bar Quitapenas where the club’s founders first brought Colo-Colo to life, serve as a reminder of the journey from humble beginnings to undisputed greatness. Every detail in this collection tells a story, capturing a legacy that has grown exponentially over a century.
Staying true to the club’s heritage, the Centenary shirt features a polo-style collar adorned with classic crosses, a nod to Colo-Colo’s fighting spirit and tradition. A golden signoff reading ‘100 years of glory’ sits proudly on the kit, accompanied by the inscription ‘100 years centenary - April 19, 1925,’ an homage to the date that marked the beginning of this extraordinary journey. In terms of branding, the Trefoil tops off the design, adding an extra layer to the historic feel of the shirt.
Jerome Leveque, General Manager of adidas Chile said: "It is truly a privilege for adidas to celebrate with Colo-Colo the 100th anniversary of the club's creation. This is a milestone that marks Chilean football, the fans of the Cacique, and also us as a brand, as the Centenary Shirt signifies the return of adidas' trefoil to the pitch. Colo-Colo being the first club in South America to have this privilege. As adidas, our commitment is to change lives through sport, and this historic moment is a perfect opportunity to create proud memories that will last in Chile's memory forever."
The new shirt was presented in an innovative launch video featuring club legends who have left their mark on Colo-Colo’s illustrious past, including Carlos Caszely, Arturo Vidal, Daniel Morón, and Esteban Paredes. Current stars from both the men's and women's squads—Brayan Cortés, Marcos Bolados, Esteban Pavez, Ryann Torrero, and Yanara Aedo—also made an appearance, along with a special cameo from a double of club founder David Arellano, reinforcing the deep historical ties.
This collection is more than just football apparel—it’s a bridge between the past and present, a way for fans to connect with Colo-Colo’s legacy while shaping its future. Through this release, adidas celebrates the unwavering passion of the Cacique faithful, who have turned Colo-Colo into a symbol of pride and unity over the last century.
The Colo-Colo collection is available at adidas.cl/colo_colo
