PUMA and AC Milan begin a fresh start for next season with a bold reinterpretation of the classic red and black home kits of the club. Blending tradition with aesthetic innovation, the home jersey fashions a flame-like design, ready to bring the heat for next season.
Italian giants AC Milan begin building ahead of next season, after an underwhelming year for the club. With the help of PUMA, they now drop the new home kit for the 2025/26 season. The kit takes the traditional red and black of the club and elevates it with innovative patterns, to bring a forward-thinking design to Milan. Paying tribute to the iconic 'Diavolo' nickname, the jersey sees flame-like patterns subtly embellished into the material, designed with an almost iridescent effect. Coined by founder Herbert Kilpin in 1899, his vision for the Club was to be a 'team of devils', stating "Our colours will be red like flames and black to invoke fear in our opponents." The symbol of the Devil has become a distinctive feature of the club since then, therefore it was only right that they embrace and use it to bring hell to the Serie A.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: "The new Home kit reflects the Club's heritage through a design that builds on our traditions while introducing subtle elements of innovation. It draws inspiration from the legacy of our colours and symbols, continuing the stylistic direction developed with PUMA over the past few seasons. The result is a kit that combines tradition and innovation in a coherent way, while remaining true to our roots."
Adding another level of heat to the jersey, the established club crest arrives in a fiery red design – unique in it's minimalistic aesthetic, opting for no block colours within the badge. This simple design adds an extra sense of sinister to the kit. Pops of white feature amongst the PUMA logo's and Emirates sponsor, an angelic clash against the Diavolo look of Rossoneri.
Marco Mueller, PUMA's Senior Director of Product Line Management Teamsport Apparel, added: "This season's design takes inspiration from the past but has the modern fan very much at the front of mind. We're very excited to be unveiling a kit that is so synonymous with the original vision and core principles of AC Milan, one that has since resonated with millions across the globe. This kit is sure to remind everyone of the fear this team can distill in the opposition and ensure the Rossoneri bring the heat from the sidelines."
Serie A ain't ready for this smoke...
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