Reinvention is nothing new in Turin. For a club steeped in tradition yet always looking forward, the launch of the Juventus 2025/26 home shirt by adidas hits the sweet spot between heritage and innovation. With a daring twist on the iconic black and white, the Bianconeri’s latest look serves as a visual metaphor for a team unafraid to shift the narrative.
Stripes have long defined Juventus, but for the 25/26 season they’re anything but conventional. Offset and varied in thickness, the reimagined design for the club's new home shirt leans into the world of Italian fashion—structured, stylish, and unapologetically bold. The result is a home shirt that respects its roots while pushing the boundaries of what a classic can be.
Adding a layer of romance to the design, adidas weave pink accents throughout—most notably in the crest, the brand’s logo, and those unmistakable three stripes down the shoulders. It's a nod to the club’s earliest colours and founding traditions, subtly echoing the past in a shirt built for the future.
But it’s not just what’s on the front that commands attention. The return of the iconic TEAMGEIST collar brings a wave of nostalgia, recalling the unforgettable energy of the 2006 FIFA World Cup. For Juventus, it’s a fitting detail on a kit that blends youthful energy with timeless style.
Juergen Rank, Senior Design Director at adidas said: "We’re proud to introduce something a little different this season while still staying true to the club’s iconic DNA. When you think of Italy, two things come to mind – football and fashion. We wanted to take a typically characteristic Italian design theme and reimagine it in a modern and innovative way to merge the best of fashion with the best of football performance. We also wanted to give fans of the club a hit of nostalgia, which we’ve achieved through the pink detailing seen on the club crest and adidas logo.”
Shop the Juventus 25/26 home shirt at prodirectsport.com/soccer
