For a club that wears history as comfortably as it wears its iconic red and white, the latest drop from Ajax and adidas hits on every emotional note. The new 2025/26 home shirt marks not just a new season but a deep-rooted tribute to the 750th anniversary of the City of Amsterdam — a city as inseparable from Ajax’s identity as football itself.
Front and centre of the new Ajax home shirt is a moment many fans have waited for: the return of the classic Ajax crest. This is the first kit to feature it since the club announced its comeback back in November last year, reinstating a sense of tradition that links generations of supporters. But this isn’t just nostalgia — it’s evolution, anchored by civic pride.
Drawing directly from the DNA of the Dutch capital, the design leans into the colours and symbols of the city. A standout tonal graphic made up of St. Andrew’s crosses — the iconic emblem lifted straight from Amsterdam’s flag — runs through the bold red centre stripe, giving texture and depth without compromising the club’s timeless aesthetic. On the upper back, a pennant detail features Amsterdam’s founding year, 1275, along with the anniversary year, 2025, and those three unmistakable crosses again, this time underscored in gold, nodding subtly to the city’s historic milestone.
Subtle black detailing frames the kit, completing a colour trilogy that mirrors the city’s own flag — red, white, and black — which also inspires the wider 25/26 training wear collection. The connection between club and city isn’t just symbolic here — it’s stitched into every panel.
One more shift to note for the purists: the club’s championship stars will now only appear on the shirts worn by players and fans. From 2025/26 onwards, all other Ajax apparel and branding will feature the starless classic crest — a move that places the emphasis back on the legacy of the badge itself.
A fitting jersey to open a chapter for both club and city, the Ajax 25/26 home kit is more than just a strip. It’s a symbol of pride, past and future, standing tall on the shoulders of 750 years of Amsterdam.
Pick up the new Ajax 25/26 home shirt at prodirectsport.com/soccer
