FC Augsburg are closing out the Bundesliga season in style — and in history-making fashion. For the first time ever, the club will unveil next season’s home shirt on the pitch during their final home match of the current campaign.
This isn’t just any kit launch. Augsburg’s new home shirt is the culmination of a months-long fan-driven project that kicked off in January 2024, when the club opened the floor to supporters around the world with the initiative: ‘Our colours, your design.’ What followed was nothing short of remarkable — over 2,500 entries flooded in from more than 20 countries. A jury of 11 whittled the field down to seven finalists, before the club’s members were handed the final say.
With nearly 5,000 votes cast, it was Antonio Herrero, a 39-year-old Spaniard and long-time FCA fan, who stole the show. His winning design — which earned 37% of the final vote — now becomes the new face of Augsburg’s identity. Fittingly, Antonio will be in the stands this weekend to witness his creation come to life under the Bundesliga spotlight.
"The new home shirt doesn't just catch the eye visually, but is also a one-of-a-kind project that symbolises the close connection between our fans and the club. The design contest, which our fans actively took part in, proved to be immensely popular. Additionally, it's the first time that we will present our new home shirt ahead of our final home game of the season, marking a real highlight for us," said Michael Ströll, CEO of FC Augsburg.
The shirt itself is a modern classic. Primarily white, it features a bold red-and-green sash running diagonally across the front — a fresh take on the club’s traditional colours. On the left side, the iconic Augsburg pine cone emblem is subtly worked into the design, nodding to the club badge and the city’s heritage. Around the collar sits the year 1907, proudly referencing FCA’s foundation. Red trim on the collar and cuffs adds a crisp, contrast finish.
Rounding out the custom touches, this will also be the first Augsburg shirt to feature ‘FC Augsburg’ on the back in the club’s bespoke font, bringing even more personality to a kit that’s already packed with story.
From fan sketchpad to Bundesliga debut — it’s a kit that means more. This Saturday, it’s not just a shirt launch. It’s a celebration of identity, creativity, and community.
The new FC Augsburg home shirt is available to purchase from shop.fcaugsburg.de
