Creative Soccer Culture

Code Red: Lincoln City Drop New Home Shirt for 25/26

History. Heritage. Binary. Lincoln City have just unveiled their home kit for the 2025/26 season, and it’s a design that fuses club tradition with a tip of the hat to one of the city’s greatest minds – the legendary mathematician George Boole.

In amongst the melee of kit drops at this time of year, it's always nice to focus on designs that have a bit more of a story behind them. Step forward Lincoln City, who've looked to the history of their home city. Designed by Oxen, their new home strip isn’t just a return to the iconic red and white stripes that fans know and love – it’s a coded message to the world. Literally. Down the three central white stripes runs binary code spelling out We Are Imps, a digital tribute that links the club directly to George Boole’s groundbreaking work in the 19th century. His development of Boolean algebra laid the foundations for modern computing – from the microchips in our phones to the algorithms running this very website.

Visually, it’s a classic look with a sharp, future-forward edge. Red dominates the sleeves, finished off with a crisp black trim and ribbed cuffs, while that binary code runs subtly through the white stripes. The black collar adds a refined finish to a shirt that balances pitch presence with off-pitch wearability. It’s bold, it’s brainy, it’s brimming with club identity.

Embroidered finishes include the iconic Lincoln City badge and Oxen branding, rounding out a shirt that doesn’t just celebrate the club’s roots – it celebrates the city’s contribution to the digital world. For the Imps, this season, history isn’t just worn on the sleeve – it’s written in code across the chest.

You can pick up the Lincoln City 25/26 home shirt at eliteprosports.co.uk/lincoln-city

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.