From the Andes to the terraces and the streets, adidas digs deep into the beautiful game’s rich tapestry with the relaunch of one of football’s most iconic shirts. The Peru 1978 World Cup jersey is the latest drop in the Three Stripes' 'Bring Back' collection — a timeless tribute wrapped in a modern aesthetic that fuses football heritage with contemporary flair.
Following in the footsteps of the Argentina 50 Year anniversary kit (which, fittingly, first saw daylight in a match against Peru) and Colombia’s Centenary release, adidas now turns its lens on a design that remains etched in memory: the unmistakable white canvas slashed with that bold red sash. A symbol of pride, defiance, and flair — this is more than a shirt. It’s a national identity stitched into sport.
Dubbed the "Bring Back del 78", the collection doesn’t simply replay history; it remixes it. The jersey lands with all the visual hallmarks of its original form — that crisp silhouette, the commanding sash, and most importantly, the adidas Originals trefoil — a logo that meant so much more than branding. For Peruvians, it was a badge of belief. A symbol of a country daring to dream on the world stage, with legends like Héctor Chumpitaz marshalling the back and Teófilo Cubillas lighting up the front.
This drop isn’t just retro; it’s relevant. While rooted in football nostalgia, adidas laces the kit with urban-ready detailing, making it as wearable in a Lima backstreet as it is under stadium lights. It’s a celebration of culture, reimagined for today’s streets.
To mark the launch, adidas united generations of Peruvian football greatness. Icons of ’78 — Chumpitaz and Cubillas — share the spotlight with modern-day heroes like Paolo Guerrero, Mafer Reyes, Flavia Montes, Ian Wisdom, and Fabiola Herrera. It’s a passing of the torch, visually capturing the timeless spirit that flows through La Blanquirroja.
Part of adidas Originals’ mission to breathe new life into its legendary archives, the Peru 'Bring Back del 78' jersey is a drop that hits all the right notes: legacy, passion, and style. Whether you were there in ’78 or just discovering the magic now, this is one for the collectors, the fans, and the fashion-forward alike.
Shop the Peru 1978 collection at prodirectsport.com/soccer
