Creative Soccer Culture

Ajax & adidas Dive Into Heritage With 25/26 Away Jersey Design

For a club whose legacy flows through every canal and cobblestone of its city, Ajax’s new 2025/26 away shirt from adidas is a design that runs deep. Merging culture, creativity and connection, the latest release is a flowing tribute to the lifeblood of Amsterdam: its water.

This season, adidas and Ajax are continuing their thoughtful celebration of Amsterdam’s 750th anniversary with an away jersey design that honours the city’s most iconic and elemental feature. Inspired by the waterways that shape both the landscape and the spirit of the Dutch capital, the shirt arrives in a clean aquatic blue – rippling with history, yet resolutely modern in aesthetic.

The design leans into symbolism with subtle elegance. As with the recently revealed home strip, the away shirt keeps Ajax’s classic logo front and centre, while the top back of the jersey carries a bespoke pennant detail. Within that sits a proud marker of heritage: the city’s founding year, 1275, the anniversary year, 2025, and the three iconic St. Andrew’s crosses that define the Amsterdam coat of arms.

But this isn’t just about where Ajax has come from – it’s about what the club continues to be. The phrase “It’s in our water” is more than just a clever tagline; it’s a declaration of identity. A nod to the club’s uncanny ability to produce world-class talent from within, generation after generation. Like the currents beneath the city’s surface, Ajax’s philosophy runs deep – and this shirt makes sure the world sees it.

From the streets of De Pijp to the pitch at the Johan Cruyff Arena, the new Ajax away kit is a striking fusion of design and DNA. Crafted by adidas, worn by talent born of the city, and fuelled by the element that unites them all.

Pick up the Ajax 25/26 away shirt at prodirectsport.com/soccer

Author
Daniel Jones

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