There are kits that follow tradition, and then there are kits that weave it. Bologna FC 1909 and Macron have once again stitched themselves into Italian football heritage with the unveiling of the club’s 2025/26 home shirt — a piece that doesn’t just speak of legacy, it shouts it from the Curva.
Now into their twenty-fifth consecutive season together — a landmark few clubs or brands can match — Bologna and Macron have dropped a new home shirt that does more than honour a long-standing partnership. This one celebrates a Coppa Italia crown. For the first time in years, the Rossoblù step out with a champions patch sewn proudly on the chest, a golden reminder of the season just passed, nestled between the club crest and the Macron Hero.
Visual identity is at the heart of this year’s drop. Four bold vertical stripes — two red, two blue — stand front and centre, an unmistakable nod to Bologna’s unchanging DNA. But there’s more here than meets the eye. Woven subtly through the design is a thread, a metaphorical and literal symbol of connection — between city and club, old fans and new, glory years and fresh hope. Introduced through a poignant Macron Media House launch video, the thread captures the heartbeat of a city whose football club is stitched into everyday life.
Inside the collar, Bologna’s soul finds its voice: “LO SQUADRONE CHE TREMARE IL MONDO FA” — the team that makes the world tremble. On the outside nape, a unifying battle cry: “WEAREONE.” It's a statement of identity, not just for those who wear it on the pitch, but for every Rossoblù across the globe.
As Macron continues to cement itself as Italy’s kitcraft elite, this Bologna home shirt is positioned as a tapestry of triumph, tradition, and togetherness. A modern classic, spun from the fabric of champions.
The new Bologna FC 1909 Home kit is available for purchase online at macron.com
