If last season’s kit launch proved anything, it’s that Grenoble Foot 38 know how to let their surroundings do the talking. A club steeped in Alpine identity, GF38 continue to make that connection count, unveiling their 25/26 Nike home kit with another striking campaign that takes the beautiful game to even more beautiful heights.
Everyone’s heard of the saying “playing to your strengths”. Well if you’re a small club situated at the foot of one of the most famous mountain ranges in Europe, then “playing to your strengths” definitely means leveraging some of the most beautiful backdrops in the world for your kit launches. And so it is that French side Grenoble Foot 38 lean into the poetry of their location once again — this time heading into the mountains themselves to present a design that feels less like a football kit and more like a statement of intent. Where last year’s release campaign paid homage to the spirit of the city, this year the club heads into nature to echo something deeper. Something grander. Something inherently Grenoble.
Gone are the vertical stripes of 24/25. For the new season, Nike opt for a cleaner, more atmospheric approach, with a deep blue base elevated by crisp white accents across the Swoosh and club crest. But it’s the commanding presence of a mountain range graphic that defines the look. Realistic and reverent, the tonal depiction rises subtly but powerfully from the hem, reaching its summit just below the neckline — a crest of fabric and geography combined. It’s a design that embodies the spirit of the region; a quiet strength. A grounded ambition.
Where last year’s shirt featured abstract nods to the Alps, the 25/26 version pulls no punches. This is a kit that wears its environment on its sleeve — or rather, across its chest — and the launch shoot leans all the way in. Set among the Alpine peaks that overlook the city, the players become part of the landscape, the jersey an extension of it. There’s an emotional symmetry at play: club, culture, and community captured in a single visual identity.
"Grenoble, Capitale des Alpes" — it’s more than a tagline. It’s a truth stitched into the very fabric of the club. With this latest kit, Nike and GF38 prove once again that football can be local and epic all at once. In Grenoble, style doesn’t just imitate nature. It lives in it.
The mountains are calling. And Grenoble are already halfway up.
Photography by Romain Quiblier
