Samsunspor have dropped their new 2025/26 third shirt from hummel, and it’s a piece that hits on multiple levels — visually, emotionally, and historically.
Stepping away from the club’s traditional red-and-white DNA, the Samsunspor 25/26 away shirt design dives deep into the symbolic waters of the Black Sea, emerging with a look that not only celebrates identity but carries the weight of a nation’s legacy. Crafted by Danish outfit hummel — known for stitching meaning into every thread — the jersey brings together powerful themes for a landmark season. With Samsunspor returning to the European stage via the Europa League Play-Off round, the stage is set for a kit that speaks volumes. And speak it does.
The shirt marks the club’s 60th anniversary, but more than that, it serves as a canvas for one of Turkey’s most defining moments. In 1919, Mustafa Kemal Atatürk landed in Samsun to begin the country’s war of independence. That moment is reinterpreted here in sweeping marine blue tones, swirling like the Black Sea itself — the same waters he once crossed, now etched into fabric.
Look closely, and Atatürk’s unmistakable blue eyes subtly emerge within the waves — a haunting and hopeful visual detail that gives the design its campaign title: “Yol Gösteren Bir Çift Göz” (“A Pair of Eyes That Show the Way”). It’s a concept that transforms the shirt from sportswear into storytelling.
The detailing doesn’t stop there. White trim frames the collar and cuffs, while hummel’s iconic chevrons run clean down the shoulders. A gold 60th anniversary badge sits low on the hem — understated, but proud. As a full package, the shirt isn’t just built for the pitch; it’s built for memory.
In a time when kits are increasingly vehicles for club values, culture, and emotion, Samsunspor and hummel have raised the bar. With the eyes of a nation behind them — quite literally — they’re ready to make waves far beyond the shores of the Black Sea.
The Samsunspor 25/26 third shirt is available now at hummel.com
