New Balance have pulled back the curtain on Atalanta BC’s new Away kit for the 2025/26 season — a piece that bridges generations with a design that drips with subtle nostalgia and refined contemporary flair.
Paying tribute to the club's rich tapestry of history, the new Away shirt is rooted in heritage but unapologetically modern in execution. At first glance, the Angora base brings a clean, elegant canvas — but look closer and you're greeted by a striking play of incomplete vertical stripes, dancing subtly across the top front and lower back. It’s a quiet flex — a nuanced reinterpretation of the bold patterns that once dominated Atalanta shirts in the late ‘80s and early ‘90s. Less throwback, more evolution.
But it's the badge that really hits different. Sitting proudly on the chest is a reworked crest — a golden silhouette of Atalanta in stride, a direct throwback to the emblem first introduced in 1963. It’s not just a design choice; it’s a symbol of the club’s enduring identity, reimagined for a new era.
“The Atalanta 2025/26 Away kit is a perfect blend of past and present,” said Kenny McCallum, Senior Director of New Balance Football Product. “We wanted to create a design that not only stands out but also tells a story, connecting today’s fans with the vibrant history of the club.”
Romano Zanforlin, Atalanta BC’s Commercial and Marketing Director, echoed the sentiment: “Angora remains the dominant colour in the Away kit. It represents a strong link to the club’s history and tradition. The Away kit blends iconic elements from the past with a modern design, combining elegance and identity. We’re very pleased with the result.”
The Atalanta 25/26 Away kit is available from newbalance.com
