Unveiled for the 2025/26 season, the new Napoli home and away shirt designs from EA7 land with a sense of pride and poetry, reinforcing the bond between club and city with designs that do far more than just dress a team.
There’s something uniquely Neapolitan about blending elegance with defiance. It’s a city built on centuries of culture, contradiction and charisma — and Napoli’s latest collaboration with EA7 taps into every last drop of that heritage. For the fifth consecutive season, EA7 – working once again alongside Valentina De Laurentiis – takes the reins as Napoli’s Global Technical Partner. What follows is a pair of kits that carry the swagger of champions and the soul of Naples.
Let’s start with the heavyweight: the 25/26 home shirt. Sitting proudly in the centre of the chest is the tricolour Scudetto shield – the ultimate flex and a reminder of the title won last season. It doesn’t shout; it owns the space. The rest of the shirt follows suit: a sky blue canvas, modern in fit, but deeply rooted in identity.
Woven into the fabric is the iconic Napoleonic ‘N’ — a subtle but powerful nod to tradition. The white detailing on the V-neck collar and sleeve cuffs elevates the shirt with a clean contrast, balancing flair with form. Tailored to move, shaped for performance, it’s a jersey designed not just to be worn, but to be lived in.
And beneath it all, a fingerprint hologram sits at the base. A stamp of authenticity. A reminder that every detail, every thread, means something.
If the home shirt is about prestige, the away kit is pure poetry. Officially dubbed the ‘Sand’ jersey, this one’s a love letter to the layers of Neapolitan culture. Nine symbols are embedded into its weave, each telling a different story from the streets of Naples. From the mischief of Pulcinella’s mask to the protective power of the Sacred Heart, from the folklore of Monaciello to the grounded beauty of the Fountain of the Artichoke — this is wearable mythology.
Look closer and you’ll find garlic for protection, a curniciello for luck, the mighty San Gennaro, the eyes that watch over the city, and the Ace of Wands, radiating power. Together, they form a tapestry of tradition that transcends the game.
Framing it all is a black-and-white marble floor motif, inspired by the three-dimensional geometry of Naples’ grand churches. The result? A shirt that feels part relic, part revolution.
On the back neck, a quiet but confident declaration: Proud to be Napoli.
Both Napoli kits are symbols of belonging, threads of identity, flags of intent. EA7 hasn’t just delivered on design – they’ve understood the assignment: honour the past, own the present, and dress like you’re ready to do it all again.
25/26? Napoli are arriving with style, substance and soul.
The SSC Napoli 25/26 kits are available now at the SSC Napoli online store
