Juventus and adidas have linked up once more to honour true greatness, unveiling the new Juventus ADP Collection — a tribute to one of football’s most elegant icons and an everlasting symbol of the Bianconeri: Alessandro Del Piero.
Few players have shaped a club’s identity quite like Del Piero shaped Juventus. Across 19 seasons, 705 appearances, and an astonishing 290 goals, the former captain wrote himself into football folklore. From 1993 to 2012, Alex won it all in black and white, lifting every domestic and international trophy available, all while embodying loyalty, class, and a refined artistry that set him apart from his peers.
Even today, his influence runs deep. Every Juventus No.10 carries a trace of Del Piero’s spirit — a reminder of what it means to wear the shirt, to play with imagination, and to lead with elegance.
At the heart of the ADP Collection sits a standout pre-match jersey, rich in symbolism and detail. Designed to celebrate Del Piero’s extraordinary career, the jersey weaves together some of his most iconic markers: the legendary number 10, his total goal tally, and visual references to his unmistakable celebrations. Each element feels intentional, personal, and deeply rooted in his story.
What elevates the design further is its artistic inspiration. Drawing from Renaissance art, the jersey blends Italian cultural heritage with contemporary football aesthetics — a fitting nod to Del Piero’s refined style of play. It’s football as art, a philosophy Alex lived by every time he stepped onto the pitch.
Beyond the jersey, the wider ADP Collection expands into a curated range of apparel and accessories, each carrying Del Piero’s signature and personal logo. Clean, timeless pieces that offer fans more than just merchandise — they offer a tangible connection to one of Juventus’ greatest ever players.
This is legacy wear. Designed not just for matchdays, but for those who grew up watching Del Piero glide past defenders, for those inspired by his loyalty during Juventus’ toughest moments, and for a new generation discovering why his name still echoes around Turin.
The Juventus ADP Collection stands as a reminder that while eras change, legends endure. And in black and white, few shine brighter than Alessandro Del Piero.
The Juventus ADP collection is available online and in the official Juventus Stores in Turin, Milan, and Rome.
