London City Lionesses are continuing their ascent with the release of a bold, limited-edition third shirt for 25/26 — a Nike-built statement piece that leans fully into the club’s graphic-led identity while pushing things into new, electric territory.
Co-created with TOGETHXR and Pro:Direct, the London City Lionesses 25/26 third shirt arrives as the latest product of a summer of heavyweight partnerships, sharpening the club’s off-pitch presence to match the energy of their on-pitch rise. And with a season that’s seen LCL earn promotion to the Barclays Women’s Super League and put points past the likes of Liverpool, West Ham, Spurs, Aston Villa and Everton, the vibes are very much in alignment.
Front and centre is TOGETHXR’s playful rework of its well-known “Everyone Watches Women’s Sports” slogan — now switched to “Everyone Watches London City”. It’s cheeky, confident and absolutely on the wavelength of a club building momentum with zero apologies.
Visually, the shirt goes all-in on attitude: a modern abstract print wrapped around a holographic club crest that shimmers like a challenge. It’s designed to bottle the team’s daring, creative pulse — a look that doesn’t just stand out, but stares right back. This is London City in its purest form: expressive, unafraid, and refusing to blend in.
To launch it, the Lionesses dropped a campaign film that taps straight into the capital’s restless energy. Featuring players, fans, and creators, the piece celebrates a community that doesn’t follow the rules — it writes them. Loud, vivid and unmistakably London, it casts the club as one of the sport’s most forward-thinking disruptors.
“The third kit reflects where we are as a club: growing, evolving, and enjoying the journey,” said Managing Director Sarah Batters. “It celebrates our identity and the momentum we’re building together. On and off the pitch, we’re not afraid to do things differently, and this limited-edition kit is a great expression of that spirit.”
Given that both the Home and Away shirts sold out in record time earlier this season, the appetite around the only independent club in the WSL is only accelerating. And with a third shirt this punchy, expect demand — and the noise around London City — to keep surging.
Modern. Mischievous. Unmistakably LCL. This latest drop is another strong chapter in a story that’s only getting louder.
The London City Lionesses 25/26 third shirt is available to purchase from today.
