Leave it to the Swedes to make an AIK cup shirt this clean, this considered, and frankly this wearable beyond 90 minutes.
AIK has never been a club confined to one postcode. It exists everywhere. Even the name – Allmänna Idrottsklubben, literally “The General Public Sports Club” – makes that clear. Building on that idea of being for all, the Swedish side has unveiled its 2026 cup jersey, titled the “Överallt” Edition (Everywhere), reframing the Stockholm outfit as something less stadium-bound and more city-coded.
Visually, the jersey is keeping things tight. I mean, there aren't many jerseys I'd wear on the daily, to a formal occasion for example, but this Nike number certainly makes the cut. A Dark base with sharp detailing, decorated with the unmistakable AIK attitude running through the fabric – and that's without mentioning the beautiful laced fastening at the chest.
Importantly, this isn’t a gimmick cup shirt, it's a statement jersey that clearly understands and adds to football’s crossover appeal. A rarity nowadays.
If you thought the jersey was decent, spare a thought for the packaging, which arguably is just as impressive as the jersey. A special-edition box that, when closed, wouldn't look out of place in that Hogwarts library, leans into the limited-edition concept and turns the drop into much more than just merch.
More importantly, every penny of profit from the sale of AIK’s latest jersey goes to a children’s sports charity. So the idea of “everywhere” stretches beyond geography, but making sure the next generation gets to be part of it too.
A cup kit with cultural weight and actual purpose? Now that’s how you do a special edition.
Available in limited quantities at prodirectsport.com/soccer
