AC Milan and PUMA have unveiled the club’s 26/27 Third Kit, with a design that features a black base with fluorescent red details. It’s a contemporary take on the Rossoneri identity, but it’s also one that follows this season’s trend of clean kit design.
The new AC Milan third shirt boasts a sleek design that features a black base with fluorescent red details. A design choice that reimagines the Club’s iconic colours through a fresh visual balance: red takes on an even bolder, more dynamic role while staying true to the Rossoneri identity.
One of the kit’s standout features is its UV-reactive details, designed to change the look of the shirt depending on the light. This idea is captured in the concept of “Rossoneri in a new light”: an identity that continues to evolve while staying true to its roots, always finding new ways to shine.
Maikel Oettle, Chief Revenue Officer of AC Milan, commented: “AC Milan tells its own story through what it stands for, and the Rossoneri colours are its most immediate expression. For the Club, the Third Kit is an opportunity for innovation: this jersey takes our traditional colours into new territory, where football meets contemporary culture. This is how we keep evolving while remaining recognisable in every era.”
Dominique Gathier, PUMA VP Teamsport said: "Rossonero is one of the most recognizable identities in world football. AC Milan’s supporters have seen it thousands of times, and it means everything to them. That’s exactly why we approached this shirt with restraint. Every design decision here is in service of the same idea: take what already matters most to Milan fans and push it somewhere it hasn't been before. That’s the standard we hold ourselves to with a club like this.”
With its boldest black base to date and fluorescent red accents, the Third Kit is yet another example of the clean design trend that is dominating this year's releases.
Pick up the AC Milan 26/27 third shirt at prodirectsport.com/soccer