Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Hope & Glory Produce @FistedAway x Soundwell Charity Shirt

We’ve seen some wild football shirt designs making their way back onto the scene recently, but now sportswear manufacturer Hope and Glory may have produced one of the wildest yet, and it comes from the mind of a five year old boy.

Performance Football Apparel

Nike & AIK Launch The Special Edition 1891 Behrens Jersey

Having debuted their latest special edition effort in their recent 3-1 Svenska Cupen group stage win over Kalmar FF, AIK and Nike officially launch the 1891 Behrens Edition jersey. The design reinforces AIK’s position as one of the most stylish teams in the world, whilst nodding to the heritage of the club.

Performance Football Apparel

adidas Launch The Sao Paulo 2020/21 Home Shirt

Primed and ready for its first appearance on pitch this weekend, adidas have launched the Sao Paulo 2020/21 home shirt, which celebrates the club’s 90th anniversary. The design sees the classic red, white and black tricolour band across the chest, with the club crest once again taking its position front and centre.

Performance Football Apparel

adidas Launch Scotland 2020 Away Shirt

Launching under the campaign header of “When we go together, nothing matters more”, adidas has unveiled the Scotland 2020 away shirt, which sees a sky blue and white body graphic accented by touches of navy.

Performance Football Apparel

AIK Debut Their Latest Special Edition Shirt

Widely renowned as one of the most stylish clubs in the world, AIK are back at their special edition game, debuting a pristine retro-infused Nike shirt in their 3-1 Svenska Cupen group stage win over Kalmar FF. The shirt boasts a stripped back design that places emphasis on the beautifully oversized club crest.

Performance Football Apparel

PUMA Launch Palmeiras 2020 Home & Away Shirts

PUMA have unveiled the 2020 home and away shirts for Sociedade Esportiva Palmeiras under the campaign “Uma Camisa com História” (A Shirt with History), with designs that feature two unique prints inspired by the club’s Italian immigrant origins, celebrating the history of what is now one of the biggest football fanbases in Brazil.

Performance Football Apparel

Balenciaga Unveil AW20 Football Kits at Paris Fashion Week

High-end fashion brand Balenciaga unveiled a series of football kits as part of their AW20 collection at Paris Fashion Week at the weekend. Stepping into the world of football to take a first experimental run-up at producing a kit, the French fashion label have taken their shot to get involved in a thriving fashion-infused football market.

Performance Football Apparel

adidas Launch Bayern Munich 120th Anniversary Shirt

Bayern Munich are celebrating their 120th anniversary by launching a special edition kit with adidas to celebrate a landmark year for the Bavarians. Retro charm meets clinical styling as the club unveil a special edition home shirt which will be worn on pitch in the Bundesliga this season.

Performance Football Apparel

adidas Launch Inter Miami 2020 Home Jersey

With the 2020 MLS season set to get underway in just five days time, Inter Miami – one of the two new additions to the league this year – have revealed their first-ever home jersey for their inaugural campaign. A clean white design for Beckham’s boys that contrasts nicely with the already revealed black and pink away strip.

Performance Football Apparel

Kappa Launch The Aston Villa "Kombat XX" Collection

Kappa continue to dish out the retro vibes for 2020 by delivering another beautifully curated collection for the Premier League's Aston Villa. Shapes of yesteryear are wrapped in that famous claret and blue combination for a slice of throwback football in the most nostalgic of dressings.

Performance Football Apparel

adidas Launch The Flamengo 2020 Home Shirt

Teasing the release in the most unsubtle of fashions, adidas have unveiled the Flamengo home shirt for the 2020 season. The look retains the classic black and red colouring while switching to thicker hoops in a design that continues the Three Stripes’ unique hand-painted approach.

Performance Football Apparel

10 of the Best adidas EQT Football Shirts

The launch of the MLS 2020 kits last week marked the comeback of one of the most iconic adidas shirt templates in the game. While some fans questioned the strategy of giving each MLS club similar designs, for many it was the return of the EQT style with those classic thick three stripes adorning the shoulder of each kit.

Performance Football Apparel

Kappa Launch The Real Betis “Kombat XX" Collection

Kappa continue to create a culture of cool around its core clubs this season, and that concept is carried on to La Liga side Real Betis, for whom the Italian brand unveil a sublime capsule collection that marks the 20th anniversary of its original Kombat shirt.

Performance Football Apparel

MLS & adidas Host 'FORWARD25' Kit Launch Event in NYC

Seeing in Major League Soccer’s historic 25th Season celebration in style, the league and adidas together threw a huge celebrity-packed event in New York ahead of Fashion Week to unveil all 26 EQT kits for the 2020 campaign.

Performance Football Apparel

adidas Reveal Full MLS 2020 Jersey Collection

As part of the celebrations surrounding Major League Soccer’s historic 25th season, the league and adidas together unveiled the complete collection of 2020 jerseys for all teams at a celebrity-packed event in New York called FORWARD25, and you can check all 26 out below.

Performance Football Apparel

LAFC Unveil 2020 Home Kit Lookbook

Having picked up the Western Conference title and Supporters’ Shield last year, LAFC will be looking to go one better in 2020 by bringing home a first-ever MLS Cup. And they’ve now unveiled their new primary look for the campaign, which still combines the iconic club colours of black and gold.

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