Creative Soccer Culture

Football Apparel

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Performance Football Apparel

Real Madrid Third Kit 2016/17 by adidas

If your team has no haters, you're not winning enough. Real Madrid embrace the negativity and jealously that comes with lifting trophies and that's reflected in their new adidas #FirstNeverFollows film to launch their 2016/17 third strip.

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Juventus Third Kit 2016/17 by adidas

Zebra. Zebra. Zebra. adidas and Juventus launch the club's 2016/17 third shirt in a new film starring Miralem Pjanic, Paulo Dybala, Alex Sandro & Giorgio Chellini, as part of the new "First Never Follows" film series.

Performance Football Apparel

PSG 2016/17 Away Kit by Nike

Nike and Paris Saint-Germain have revealed their away colours for the upcoming 2016/17 season. It's an all red vibe for the Ligue 1 champions as they head into a Zlatan-less new era.

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Man United 2016/17 Home Kit by adidas

Manchester United and adidas have launched the club’s new home kit for the 2016/17 season, taking inspiration from the club’s early years as Newton Heath LYR Football Club.

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Norwich 2016/17 Away and Third kits by errea

Dancing on the dazzling side of kit design, Norwich City have released their away and third kits for the forthcoming season. You can forget the Colman's Mustard, this is nothing but a nostalgic dollop hot sauce.

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Man City 2016/17 Away Kit by Nike

Manchester City are buzzing for the new 2016/17 season with a bee-autiful away kit inspired by famous black and red kits of City’s past and a Manchester icon: the worker bee.

Performance Football Apparel

Roma 2016/17 Away kit by Nike

Nike have unveiled the Roma away kit for the 16/17 season that celebrates the clubs 90th anniversary, fully equipped with the city's revered Roman symbol.

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1. FC Nürnberg 16/17 Home Kit by Umbro

Embarking on the first of a five-year partnership, Umbro have unveiled the 2016/17 home kit for German club 1. FC Nürnberg.

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West Ham 16/17 Home by Umbro

Dressed with a patriotic trim and ready to move into rather regal surroundings, Umbro have released the 2016/17 West Ham home kit. With attention to detail played out in the form of photography, it's a minimalist match-up that certainly shapes up for a new era.

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AC Milan 2016/17 Away by adidas

A modern day sleeping giant? AC Milan will be hoping this is the season they can muscle their way back into the mix of Europe's elite with a strong season in Serie A. The gold that features on their new 2016/17 away strip isn't as deserved as it once was, but could act as the inspiration for success once more.

Performance Football Apparel

Monaco Home 2016/17 by Nike

It's one of the most distinctive designs in European football and it's unmistakable once again for the 2016/17 season. Monaco's red and white diagonal halves are refreshed for the upcoming Ligue 1 campaign.

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Bayern Munich 2016/17 Away by adidas

Bayern Munich get in on the new kit action as clubs across Europe begin their pre-season tours. Opting for a two-toned grey design, adidas have created a look that inspired by the City streets of Germany.

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Barcelona 2016/17 Away by Nike

Barcelona and Nike blend the iconic red and blue colours of the home kit to produce a bold new purple away kit for the 2016-17 season. The Spanish Champions' style of play will be complemented by their stylish strip when they embark on the road to retaining their title and reconquering Europe.

Performance Football Apparel

Real Madrid 2016/17 Home & Away by adidas

Real Madrid lay down their new look for the 2016/17 season by rolling out both adidas home and away strips in one drop. A white collared classic for the Champions League winners to take to the Bernabeu office and a pasting of purple for further afield.

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Everton 2016/17 Away by Umbro

Away kits are generally more exciting than home kits, right? They're more unpredictable, more varied, with more design freedom. Could you get away with 'salmon' on your home kit? Probably not, but for away shirts, it's fair game. With that in mind, Umbro roll out Everton's 2016/17 away kit, featuring salmon, obviously.

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Chelsea 2016/17 Away by adidas

Chelsea enter a new era in the 2016/17 season, arguably their biggest yet in the Abramovich generation. A new manager, no Champions League football and a hell of a lot of bouncing back to do. For their new away strip, the club have looked to happier times with a colour scheme inspired by major honours.

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